Top 5 Wellness Apps Performance in Australia, Q2 2023

In Q2 2023, the top 5 wellness apps in Australia showed varied performance trends across downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive look at these trends.

Calm displayed a steady yet slightly declining trend in weekly revenue, starting at approximately $86K in late March and gradually decreasing to around $75K by the end of June. Weekly downloads saw a notable dip from 8.6K to 5.7K during the quarter. The app's weekly active users fluctuated, peaking at 79.1K in late May and ending the quarter at 74.3K.

Headspace: Sleep & Meditation experienced a modest increase in weekly revenue, reaching nearly $64.3K in mid-June before falling to $55.9K by the end of the quarter. Weekly downloads varied, peaking at 4.9K in mid-June. Active users remained relatively stable, with minor fluctuations, starting at 49.6K in late March and ending at 42.7K in late June.

Breeze: Mental Health saw consistent weekly revenue, averaging around $17K with a slight dip to $15.6K in late June. Weekly downloads showed a general decline, from 4.5K in late March to 3.9K by the end of June. Active users demonstrated a steady increase, peaking at 43.8K in early May and finishing the quarter at 37.3K.

Sleep Cycle - Tracker & Sounds maintained stable weekly revenue, averaging around $17K throughout the quarter, with a slight dip to $15K in late June. Weekly downloads fluctuated, peaking at 2.6K in early May. Active users remained steady, averaging around 60K for most of the quarter.

Insight Timer–Meditate & Sleep experienced stable weekly revenue, averaging around $15K, with a peak of $19K in mid-April. Weekly downloads showed minor fluctuations, peaking at 3.4K in late May. Active users remained steady, averaging around 18K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.